DIEGO FERNANDO CASTRO
Instructor, Marketing, Design, Photography, Innovation, Sales and Business Strategy Consultant
Specialist in Digital and Traditional Marketing, SEO, SEM, Digital Analytics, and Statistics, among others, with Business Software and Integral Training knowledge. great capacity for leadership and analysis in front of changes in the environment, both internal and external, which has been strengthened throughout his undergraduate, postgraduate, and work experience. This represents a competitive advantage and motivates me to achieve a goal through challenges.
Looking to help Startups and Small and Medium Businesses with Sales and Marketing Strategies.
A little
about me
Applied Business Management certificate from the University of Manitoba, a Business Administration degree from the University of La Sabana, MBA postgraduate studies, and a degree in Marketing, Advertising, and E-Commerce.
Over 15 years of experience in Business Strategy, Digital and Traditional Marketing, Design, Branded content, Segmentation, Inbound Marketing, Organic, Paid Social Media, Communications, and Marketing Content.
My diverse skill set includes SEM, SEO, metrics, trade marketing, activations, printers, guerrilla marketing, media management, and advertising agencies. I strongly emphasize ATL and BTL, graphic design, web design, layout, and photography, showcasing my adaptability in various marketing roles.
+204-881-0663
Winnipeg, MB.
diegofernandocastroolaya@gmail.com
My
education
University of Manitoba
Certificate in Applied Business Management
Saejee Business School
MBA - Master in Business Administration
EUDE Business School
Master in Marketing and E-commerce
Universidad de la Sabana
Bachelor in Business Administrator
Inbound Marketing
Google SEO
Google Ads - SEM
Google Analytics
Innovation Management
POPM(product owner/product manager)
Sales for Managers
Data Analysis
Agile Mindset
Digital Project Management
My
experence
Marketing Media Strategist
World Vision Canada
Responsible for creating advertising campaigns, Digital and Traditional, pricing strategies, and targeting the demographic data of their target audience.
Analyze and report on the performance and efficiency of campaigns.
Conduct market research and analyze trends to identify new marketing opportunities.
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
Work with external agencies and vendors to execute marketing programs.
Marketing Instructor
University of Winnipeg
Instructor of the University of Winnipeg, Canada. Teaching about Digital Marketing, SEM, SEO, Brand, Buyer’s journey, Website building, Social Media, Analytics, and Digital Project Management.
Marketing Consultant
Marketing On & Off
I love helping new Businesses, Startups, and Small and Medium Businesses with topics related to Digital Marketing, Traditional Marketing, Inbound Marketing, Business Strategy (Canvas Methodology), Innovation, Analytics, and Design.
Marketing Director
Premier Personnel
Responsible for leading and overseeing the marketing strategies and initiatives of a company. Manage the marketing team, develop campaigns to drive brand awareness, and ensure alignment with business goals. Analyzing market trends, understanding consumer behavior, and optimizing marketing efforts to increase revenue and market share.Â
Account Executive
Metric Marketing
Managing client relationships and overseeing the execution of marketing campaigns. The primary point of contact between the client and the agency or company is to ensure that client needs are met and campaigns are delivered on time and within budget. Coordinating with internal teams, managing project timelines, and providing regular updates to clients while helping to develop strategies that achieve the client’s marketing goals.
Product Manager LATAM
ETEX/Gyplac
Development and Execution of Commercial Plans and Marketing.
Maintaining key accounts.
Compliance with budget and line margin.
Marketing strategist based on the marketing mix, internal and external environment.
Execution of BTL marketing plans such as events, exhibitions, advertising, guidelines, and points of sale.
ATL and Digital Marketing focus on display campaigns, applications, SEO, SEM, mailing, and analytics.
Development of commercial strategies based on market research.
Product management in the Latin American market, with marketing strategies defined for each country.
Developer of new products and solutions for the LATAM market through Innovation.
Marketing Manager
HB Supplier
Marketing implementation, Research by line, product, national and international market.
Development of BTL campaigns in participation in specialized magazines, national events, forums, and free press.
Management of the area of Communications and Design.
Creation of corporate image designs and brand.
Coordinate the Community Manager area and Google Ads campaigns.
Import of different products worldwide, placing and developing prices on the market.
Senior Trade Marketing Supervisor
Colgate
Management and execution of Marketing Strategies in the modern channel.
Strategist and responsible for Trade Marketing.
Compliance with Commercial Targets in POS.
Manage a group of junior supervisors and push girls.
Direct negotiation in the different stores.
Control and Distribution Sampling and POP.
Marketing Developer
El Tiempo
Control and verification of advertising guidelines for the newspaper and the Club.
Management of the Website.
Creation and Management of Media Plans.
Orders and Distribution of POP Material.
Creation and execution of marketing plans for the newspaper and magazines.
Control of social media networks.
Management of partnerships.
